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	<title>Re:Writing</title>
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		<title>Re:Writing</title>
		<link>http://mrmichaelcook.wordpress.com</link>
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		<title>We Need To Talk About Phone Systems</title>
		<link>http://mrmichaelcook.wordpress.com/2011/11/24/we-need-to-talk-about-phone-systems/</link>
		<comments>http://mrmichaelcook.wordpress.com/2011/11/24/we-need-to-talk-about-phone-systems/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 18:56:47 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=296</guid>
		<description><![CDATA[Imitation may be greatest form of flattery, but satire can move it to a whole new level. Steve Coogan’s Christmas tie-in – the excellent Partridge auto-biography &#8211; almost shares the name of Lionel Shriver’s most celebrated novel, and the replacement of “Alan” for “Kevin” is a bit of a masterstroke linguistically. There’s something brilliantly self-regarding [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=296&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Michael Cook</media:title>
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		<title>So, what phone systems do they use in the Rover’s Return?</title>
		<link>http://mrmichaelcook.wordpress.com/2011/11/14/so-what-phone-systems-do-they-use-in-the-rover%e2%80%99s-return/</link>
		<comments>http://mrmichaelcook.wordpress.com/2011/11/14/so-what-phone-systems-do-they-use-in-the-rover%e2%80%99s-return/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 16:28:21 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[writing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[scriptwriting]]></category>
		<category><![CDATA[search engine optimization (SEO)]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=293</guid>
		<description><![CDATA[Is Coronation Street about to be ruined by heavy-handed commercialism? The evergreen ITV soap has recently signed its first agreement under new Ofcom rules allowing branded goods to be shown onscreen in exchange for payment. Until now, commercial logos could never be featured prominently in a drama, comedy or non-fiction programme without the broadcaster facing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=293&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e37a94c327ac957ebc41d0a9a1b687a2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michael Cook</media:title>
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		<title>Start &#8216;em young</title>
		<link>http://mrmichaelcook.wordpress.com/2011/10/03/start-em-young/</link>
		<comments>http://mrmichaelcook.wordpress.com/2011/10/03/start-em-young/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 18:16:43 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[scriptwriting]]></category>
		<category><![CDATA[speechwriting]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=284</guid>
		<description><![CDATA[Surprisingly little talk of speeches during this year’s party conferences, save for a flurry of (mostly petty and vindictive) press coverage about a precocious young lad doing his best. I guess it takes one to know one: I haven’t been involved in the conference season, but in my own small way I have contributed my [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=284&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Michael Cook</media:title>
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		<title>And the winner is&#8230;</title>
		<link>http://mrmichaelcook.wordpress.com/2011/01/17/and-the-winner-is/</link>
		<comments>http://mrmichaelcook.wordpress.com/2011/01/17/and-the-winner-is/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 21:50:25 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[scriptwriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=281</guid>
		<description><![CDATA[I once wrote the script for a corporate ceremony that took place on the same night as the Academy Awards. The BBC's ritzy live Oscar coverage was being presented by Jonathan Ross. Our own more modest bash celebrating the achievements of the UK’s finest photocopier sales personnel was hosted by his brother, Paul. Cue lots of self-deprecating  jokes about the differences between Xerox reps and movie stars, and between the respective career paths of Jonathan and Paul. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=281&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Michael Cook</media:title>
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		<title>London calling</title>
		<link>http://mrmichaelcook.wordpress.com/2010/09/14/london-calling/</link>
		<comments>http://mrmichaelcook.wordpress.com/2010/09/14/london-calling/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 10:10:12 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[scriptwriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=260</guid>
		<description><![CDATA[It’s surely no coincidence that Capital’s greatest commercial success came in the late 80s and early 90s, when the City was booming, Chris Tarrant trousered millions for the breakfast show and Doctor Fox cranked out the hits on the big drive home. Capital meant London – or at least one kind of big, brassy, shouty Del Boy London.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=260&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e37a94c327ac957ebc41d0a9a1b687a2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michael Cook</media:title>
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		<item>
		<title>The little things</title>
		<link>http://mrmichaelcook.wordpress.com/2010/07/29/the-little-things/</link>
		<comments>http://mrmichaelcook.wordpress.com/2010/07/29/the-little-things/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 12:21:24 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[scriptwriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=240</guid>
		<description><![CDATA[February 1977: the eight year old me takes eight new pence to Mrs McBride’s newsagents in Feltham Road, Ashford, Middlesex, to buy a new weekly comic I had seen advertised on TV. I liked 2000AD a lot. I liked the free plastic “Space Spinner” on the front (a cheap copy of a Frisbee). I liked [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=240&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Michael Cook</media:title>
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		<item>
		<title>Revealed at last: inside Alan Partridge’s hotel drawer.</title>
		<link>http://mrmichaelcook.wordpress.com/2010/07/13/revealed-at-last-inside-alan-partridge%e2%80%99s-hotel-drawer/</link>
		<comments>http://mrmichaelcook.wordpress.com/2010/07/13/revealed-at-last-inside-alan-partridge%e2%80%99s-hotel-drawer/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 20:00:33 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[scriptwriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=229</guid>
		<description><![CDATA[Readers of an inquisitive disposition are invited to Google Translate the term. Readers of a sensitive disposition are warned not to.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=229&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mrmichaelcook.wordpress.com/2010/07/13/revealed-at-last-inside-alan-partridge%e2%80%99s-hotel-drawer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e37a94c327ac957ebc41d0a9a1b687a2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michael Cook</media:title>
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		<title>The hardest word</title>
		<link>http://mrmichaelcook.wordpress.com/2010/06/21/the-hardest-word/</link>
		<comments>http://mrmichaelcook.wordpress.com/2010/06/21/the-hardest-word/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 10:03:31 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[scriptwriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=219</guid>
		<description><![CDATA[During my career as a creative writer, I have been asked to put the words into the mouths of, amongst others, the Fantastic Four, Michael Owen, Gaby Logan, Mobi &#8211;  the talking mobile phone from Carphone Warehouse, Kid Chameleon off of the Sega Megadrive, Cinderella, Pauline Fowler and Dot Cotton, and the Alien from the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=219&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Michael Cook</media:title>
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		<title>Super, smashing&#8230;</title>
		<link>http://mrmichaelcook.wordpress.com/2010/05/25/super-smashing/</link>
		<comments>http://mrmichaelcook.wordpress.com/2010/05/25/super-smashing/#comments</comments>
		<pubDate>Tue, 25 May 2010 09:20:42 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=215</guid>
		<description><![CDATA[As a professional writer I am always on the look-out for the next corporate cliché: this year’s Passion or  Solutions. And there’s one word I’m keeping an eye on that’s really starting to grate.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=215&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e37a94c327ac957ebc41d0a9a1b687a2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michael Cook</media:title>
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		<title>First Class stamp, please, Mrs Goggins</title>
		<link>http://mrmichaelcook.wordpress.com/2010/04/08/first-class-stamp-please-mrs-goggins/</link>
		<comments>http://mrmichaelcook.wordpress.com/2010/04/08/first-class-stamp-please-mrs-goggins/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 16:33:45 +0000</pubDate>
		<dc:creator>Michael Cook</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[scriptwriting]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mrmichaelcook.wordpress.com/?p=201</guid>
		<description><![CDATA[How to write a bad company website in three easy stages. 1) Give it a lousy title. Like Royal Mail Fulfilment Solutions. I thought everyone had agreed some years ago now that the solutions word is the worst kind of empty corporate jargon, but perhaps Royal Mail’s memo got lost in the post. There is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mrmichaelcook.wordpress.com&amp;blog=9058364&amp;post=201&amp;subd=mrmichaelcook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mrmichaelcook.wordpress.com/2010/04/08/first-class-stamp-please-mrs-goggins/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Michael Cook</media:title>
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			<media:title type="html">Stamp</media:title>
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