Creative Scriptwriting and Copywriting

Absolute Radio Launch

The project:

This one wasn’t even a professional commission. I’ve always loved pop music radio, and replied to a post on a Virgin Radio website when the station was rebranding to Absolute Radio, and wondered how to describe their “Real Music” proposition. They liked my answer so much, they used it as the first forty-four words on their new station.

The copy:

Real music is:

the song, not the video

playing, not miming

gigs, not photo shoots

tour buses, not voice coaches

built to last, not flavour of the month

the lads from school, not an ad in The Stage

something to say, not something to sell

CLICK HERE to hear the launch of Absolute Radio

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