Creative Scriptwriting and Copywriting

Lemon&Co Solicitors

The project:

Lemon and Co Solicitors is a traditional family law firm, established over eighty years ago in Swindon. The company was facing increased competition both from larger regional and national solicitors’ practices , and from will-writers, licensed conveyancers and other cheaper service providers. When branding agency The Edge spoke to clients, potential clients and even staff about their impressions of the firm, they described a business that was well-regarded professionally, but a little stuffy, tired and stuck in the past.
The firm’s rebranding encompassed all aspects of the business, from a new logo and website template, to a complete office refurbishment. I was asked to create copy for the new brand with a tone of voice that conveyed a modern professionalism, reliability and understanding, and would speak to both corporate and private clients.

The copy (extracts):

Business Services
Whether you’re an established company or just starting out, Lemon&Co’s Business Services department can help your enterprise grow.

We offer expert advice on a broad range of commercial law to all sizes of business, from sole
traders and partnerships, to companies and plcs. We think creatively and with imagination to
plan, advise and anticipate the legal challenges that may lie ahead. We’re not just about troubleshooting, but strategy too.

Our reputation in property, business transactions and employment law is recognised well beyond the immediate area. And our longstanding presence and knowledge of the region gives us added perspective on local markets and opportunities.

At Lemon&Co we aim to understand your business and to build a relationship with you. So you won’t think of us as just a solicitor for hire, but as a key part of your professional team.

Private Law
Your personal affairs demand personal attention. So, at Lemon&Co, sensitivity and understanding are as important as our legal expertise.

Our Residential Property team will support and guide you through the stress and excitement of buying or selling your home or your investment and development land. Our Will, Tax and Probate department help protect and secure your assets for you and your family, whatever the future may hold. Our Family Law experts can find the right way through the difficult choices involved in divorce, separation, child support, child care or other domestic disputes.

Whatever your circumstances, we offer the individual attention of your own personal solicitor, with the backing of a team of specialists to give the best possible advice across all areas of private law. At a time when you may be feeling vulnerable, confused, or angry, it’s important to know there’s a team you can trust.

If you’re considering court action, facing an employment tribunal, or you’re in legal dispute, let Lemon&Co help you find your way through the law.

Whether it’s an individual claim or a commercial dispute, we’ll devise a plan of action to help you resolve your problem swiftly. We make sure you understand your likely chances of success and you’ll always be informed about any alternative ways to pay for proceedings, like ‘no win, no fee’, or fixed fee services.

If we can, we try to keep away from the possible stresses and costs of court. We’re experienced in mediation and alternative dispute resolution. Your disagreement might even be resolved with a single letter but as a last resort, you can be assured by our Litigation team’s long record of success in the High and County courts and the employment tribunals.

We’ll advise when to stand firm, and when to settle and we never lose our focus on the smoothest route to an outcome that will satisfy you.

About Us
Lemon&Co Solicitors is a leading full service law practice based in the centre of Swindon. For over eighty years, we’ve grown our business by reputation and recommendation, building long term relationships with a broad range of private individuals and commercial clients. Today, our experienced teams of specialist lawyers offer expertise across a variety of disciplines, but share a commitment to professional excellence and personal attention.

Your best interests are at the heart of everything we do.

We provide clear and unambiguous advice and guidance, in plain English not legal jargon. So you’re always able to make informed decisions, with a firm understanding of your options. We’re committed as a firm to getting things done. That means taking the lead, not following the pack. And we don’t believe you should have to chase your solicitor to find out what’s happening in your own case – we make sure you stay informed every step of the way.

At Lemon&Co, we always keep your end goal in sight. We’ll use our experience and the expertise of our team to anticipate problems and think our way around setbacks. In this way we can help you reach a satisfactory resolution as swiftly and economically as possible.

The context:

CLICK HERE To see the full copy online.

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