Creative Scriptwriting and Copywriting

Panopolis Sandwiches

The project:
When SSP, the food travel experts, launched their new premium sandwich brand at London Bridge station, they needed a quirky, playful copy style for their in-store “talkers” that didn’t compromise their commitment to fine food and authentic ingredients. I wrote tempting descriptions in twenty words or less for thirty menu items, which are now being used in concessions in Zurich, JFK and Houston airports.

Copy examples:

Sundried Tomato Focaccia
Sun in a bun – traditional Italian focaccia made with sundried tomatoes, basil and fine olive oil

Prosciutto ham and rocket mini baguette
3… 2… 1… Bake-off! Dry cured ham, fresh herbs and the peppery blast of rocket leaves

Ham and cheese baguette
Simple + delicious = simply delicious. Smoked Wiltshire ham and mature cheddar in fresh stone-baked bread

Breadwheel
Roll up! Roll up! – smoked ham, farmhouse cheddar and spinach in a crusty bread spiral

Sage and Onion Focaccia with Turkey and Cranberry
Get stuffed! Fresh sage and chopped onion hand baked into Italian focaccia, with roast turkey, cranberry and mayonnaise

Stilton and Grape Mini Baguette
Red, bite and blue – juicy red grapes, crusty Le Notre French bread and the tang of blue Stilton

Focaccia
Hand-made the Italian way, with sundried tomatoes, fresh basil and a glug of olive oil – catch our focaccia!

Arctic bread
Our light and tasty Arctic Bread starts with light and tasty wheat and rye flour. Inspired by a traditional Swedish recipe, it’s flat, low in fat – and flat-out delicious

Chocolate and Raspberry Mini Baguette
Get fresh! Rich chocolate and hazelnut with a sweet kick of fine, fresh raspberries

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